The Appeal to Nature Fallacy.

Close-up of a single French pea on a plain background, representing the concept of natural foods versus processed foods in nutrition.

Is 'natural' always better when it comes to food? Many people believe that natural foods are inherently healthier than processed ones. But is that really the case?

Let’s dive into why this common belief might be misleading and how understanding the real impact of both natural and processed foods can lead to smarter, healthier choices.


This image of whole and mixture of processed foods visually represents the debate and emphasizes that health benefits depend on more than just whether a food is natural or processed.

What is the Appeal to Nature Fallacy?

The appeal to nature fallacy is a logical mistake where people assume something is good or right just because it’s natural, or bad or wrong because it’s unnatural.

In simple terms:

  • Good because it’s natural: “This food is healthy because it’s all-natural.”

  • Bad because it’s unnatural: “This food is unhealthy because it’s processed.”


Why it’s a Fallacy?

Just because something is natural doesn’t automatically make it better or healthier. For example, arsenic is natural, but it’s toxic. On the other hand, many processed foods are enriched with nutrients and can be very healthy. The fallacy lies in the assumption that natural is always better without considering other factors.

EXAMPLES

Image represents groceries of processed drinks and whole foods; showcasing the balance in contrast.

Whole Foods vs.

Processed Foods

Argument: “Whole foods are always better for you because they are natural, while processed foods are unhealthy.”

Fallacy Explanation: While whole foods like fresh vegetables and fruits are generally nutrient-dense, not all processed foods are unhealthy. Many processed foods are fortified with essential vitamins and minerals, such as breakfast cereals with added iron or calcium. The healthiness of a food item depends on its overall nutritional profile and how it fits into your diet, not just whether it is classified as natural or processed.

This image shows the various sweeteners from natural to non-nutritive.

Natural Sweeteners vs. Artificial Sweeteners

Argument: “Natural sweeteners like honey or maple syrup are better for you than artificial sweeteners because they are natural.”

Fallacy Explanation: While natural sweeteners may contain some beneficial nutrients, they can also be high in sugar and calories. Artificial sweeteners, on the other hand, can help reduce calorie intake and manage blood sugar levels. The health impact of sweeteners depends on how they are used in your diet and their overall effects on your health, not just their natural versus artificial status.


Common Misconceptions in Nutrition

Natural vs. Processed Foods

Myth: “Natural foods are always healthier than processed foods.”

Reality: While natural foods such as fresh fruits, vegetables, and whole grains are typically nutrient-dense and beneficial, this does not automatically mean that all processed foods are unhealthy. The term "natural" does not guarantee health benefits, and "processed" does not necessarily imply harmful effects.

 

Here’s a closer look at both:

This image shows the contrast between natural/fresh and processed foods

Natural Foods

Benefits: Natural foods like greens, berries, meat and eggs are rich in vitamins, minerals, fiber, and antioxidants. They are generally less likely to contain added sugars, unhealthy fats, or artificial additives.

Considerations: Some natural foods can also be high in sugars or fats (e.g., avocados or honey), and their health benefits depend on overall dietary patterns and portion sizes.

Processed Foods

Benefits: Many processed foods are fortified with essential nutrients, such as cereals enriched with iron and B vitamins or plant-based milks fortified with calcium and vitamin D. Processed foods can offer convenience and longer shelf life.

Considerations: Some processed foods can be high in added sugars, unhealthy fats, and sodium. It’s important to choose minimally processed options and read nutrition labels to make healthier choices.

Scientific Perspective

Myth: “If something is natural, it must be better for you.”

Reality: The appeal to nature fallacy assumes that natural ingredients or products are inherently superior to synthetic or processed ones. However, science shows that both natural and synthetic substances can have varied effects on health based on their composition, dosage, and individual responses

This image depicts the natural food sources of the amino acid (protein), arginine.

Natural Ingredients

Benefits: Natural ingredients can offer health benefits and often contain bioactive compounds. For instance, the amino acids in meats, dairy, and legumes contribute to health benefits like wound healing, hormone regulation, and immune support.

Considerations: Natural does not always equate to safe or effective. Some natural substances can cause allergic reactions or interact with medications. For example, certain herbs can have potent effects and should be used with caution.

This image of supplement capsules represents the processed, supplemental form of arginine.

Synthetic Ingredients

Benefits: Synthetic ingredients are often used in medical treatments and dietary supplements for their precise, controlled effects. For instance, synthetic arginine supplements are effective in managing hypertension, peripheral artery disease, erectile dysfunction, wound healing and in supporting a healthy immune system.

Considerations: Safety and effectiveness are important. Synthetic ingredients undergo rigorous testing and regulation to ensure they meet safety standards. The efficacy of synthetic compounds is often well-documented through clinical research.

Evidence-Based Information

The effectiveness of synthetic vitamins, such as vitamin D for example, is supported by numerous studies showing their role in maintaining bone health and preventing deficiency-related conditions (1).

The safety and efficacy of synthetic medications and supplements are established through clinical trials, demonstrating that they can be both effective and safe when used appropriately (2).


Why Understanding This Fallacy Matters

Image shows well-balanced, nutrient-dense meals

Evidence-Based Practice

Understanding the appeal to nature fallacy can really help you make better choices about your diet. Sometimes, people think that if something is labeled as "natural," it must be healthier, but that’s not always the case. By recognizing that "natural" doesn’t automatically mean better, you can focus on the actual nutritional value of foods and how they fit into your diet.

For example, processed foods like fortified cereals or plant-based milks can offer essential nutrients that might be missing from your diet, and they can be a good addition to a balanced meal plan. On the other hand, not all natural foods are necessarily healthy—some natural options can be high in calories or fats (such as avocados and nuts — they are healthy, but can be easily consumed and add additional calories to your day). By looking at the evidence and considering your unique dietary needs, you can make more informed choices that truly support your health goals and overall well-being. This approach helps you choose foods based on their actual benefits, rather than just their natural label.

A More Balanced Perspective

Understanding the appeal to nature fallacy is crucial for making informed dietary choices because it helps us focus on what truly matters: nutrition and individual needs. Relying solely on the "natural" label can lead to misleading assumptions about a food's health benefits. Instead, evaluating foods based on their actual nutritional content and how well they meet your specific health goals is more effective. For instance, while natural foods like whole fruits and vegetables are often nutritious, processed foods such as fortified cereals and plant-based milks can also provide essential nutrients and fit well into a balanced diet. By prioritizing evidence-based nutrition and considering your unique dietary requirements, you can make choices that genuinely support your health and well-being, rather than being swayed by the appeal of what is merely "natural."


Practical Tips for Healthy Eating

Choose Nutrient-Dense Foods

Look for foods high in vitamins, minerals, fiber, and antioxidants. Examples include leafy greens, berries, nuts, and fortified cereals.

This image showcases a variety of nutrient-dense, low-calorie produce
  • Opt for Whole Grains: Choose whole grain options like brown rice, quinoa, and whole wheat products over refined grains for added fiber and nutrients.

  • Select Lean Proteins: Incorporate sources like beans, legumes, lean meats, fish, and eggs, which provide essential proteins without excessive fats.

  • Be Selective with Processed Foods

    • Choose Minimally Processed Options: Look for processed foods that are lower in added sugars, unhealthy fats, and sodium. For example, unsweetened yogurt or whole-grain crackers.

    • Check Fortification: Some processed foods are fortified with beneficial nutrients like vitamin D, calcium, or iron. These can be a good way to meet specific nutritional needs.

  • Incorporate Healthy Fats

    • Choose Healthy Sources: Include sources of healthy fats like avocados, nuts, seeds, and olive oil. These provide essential fatty acids and support heart health.

    • Limit Unhealthy Fats: Avoid trans fats and limit saturated fats found in processed snacks, fried foods, and certain animal products.

This image showcases a possible patient/client reading nutrition label

Read Labels

Check for key nutrients like protein, fiber, vitamins, and minerals. Opt for foods with higher nutrient content and lower added sugars, unhealthy fats, and sodium.

Consult with a Dietitian: Registered dietitians provide personalized, evidence-based nutrition advice tailored to your unique health needs and goals. With extensive education, along with ongoing professional development, dietitians are equipped to offer safe, effective, and practical recommendations for a healthier lifestyle.


Conclusion

Natural vs. Processed Foods: The belief that natural foods are always healthier than processed foods is a misconception. Nutrient density, not just natural status, determines health benefits. Processed foods can also be nutrient-rich and beneficial when chosen wisely.

Scientific Perspective: Natural does not always mean better, and synthetic options can be just as effective and safe. The appeal to nature fallacy overlooks the fact that health outcomes depend on evidence-based evaluation rather than the natural or synthetic origin of substances.


Importance of Avoiding the Appeal to Nature Fallacy

Avoiding the appeal to nature fallacy is crucial for making informed dietary choices. It helps you focus on the actual nutritional value and benefits of foods rather than being swayed by whether they are labeled as natural or processed. By evaluating foods based on their evidence-based health impact and how well they meet your individual needs, you can make more balanced and effective dietary decisions that truly support your health and well-being.


For personalized nutrition advice tailored to your unique health needs and goals, I encourage you to reach out and consult with me directly.

Whether you're looking to make informed dietary choices, manage a specific health condition, or simply improve your overall well-being, my expertise as a registered dietitian can provide you with the guidance and support you need.

Purchase an initial consultation today and take the next step toward achieving a healthier, more balanced lifestyle.

Let’s work together to make informed, evidence-based decisions that support your individual needs and goals.

REFERENCES

  1. Holick MF. Vitamin D deficiency. N Engl J Med. 2007;357(3):266-281. doi:10.1056/NEJMra070553

  2. Friedman, Furberg, and DeMets. Fundamentals of Clinical Trials. 2010. https://doi.org/10.1007/978-1-4419-1586-3

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